Texas Authors Big 12: One Museum. Twelve Programs. Complete Career Support.
If you’ve been building your author career with duct tape, late-night Googling, and random “tips” from social media, you’re in familiar company. Most Texas authors are trying to juggle contests, reviews, events, bookstores, and “platform” with almost no real infrastructure behind them.
The Texas Authors Museum & Institute of History (TAMIH) exists to change that.
Beginning in 2026, TAMIH is bringing everything it does under one clear banner:
Texas Authors Big 12 – One Museum. Twelve Programs. Complete Career Support.
The Big 12 is not a slogan. It’s a system—twelve connected programs designed to move you from first idea to finished book, from invisible to visible, and from scattered efforts to a coherent, long-term career.
This feature walks through each of the twelve, how they fit together, and how you can plug in.
1. Texas Authors Success Center (TASC)
Your home base.
The Texas Authors Success Center is the core of the Big 12. It’s where you go when you’re serious about treating this as a career, not a hobby.
Here’s what you find inside:
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Education: classes, videos, workshops, and resources focused on Texas authors’ realities
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Strategy: guidance on what to do next and how to sequence your moves
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Community: access to authors who are actively writing, publishing, and marketing
If you’re starting out—or if you’ve been at this for years without a clear plan—TASC is where you stop guessing and start building.
2. Y’all Write Challenge
Words on the page, not just in your head.
Nothing happens without pages. Y’all Write Challenge exists to get you writing and finishing, not just talking about your project.
It’s built around:
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Output over perfection – get the draft done
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Accountability instead of guilt – you’re not doing this alone
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Momentum, not burnout – sustainable progress, not a 30-day crash
You use Y’all Write to draft, complete, or reboot a manuscript. It’s the engine that powers everything else in the Big 12.
3. Manuscript Mastery Assessment (MMA)
Is your manuscript ready—or just typed “The End”?
Before you spend money on editing, design, or ads, you need clarity. MMA gives you a professional, big-picture evaluation so you don’t throw resources at a shaky foundation.
You get:
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An honest assessment of structure, pacing, clarity, and overall craft
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Identification of strengths, weaknesses, market fit, and red flags
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Concrete guidance on what to fix before you move forward
This is where “I finished a draft” starts becoming “I’ve got a publishable book.”
4. True Voice Review (TVR)
A serious editorial review that doesn’t flatten your voice.
When your manuscript is strong, you need feedback and credibility you can actually use. That’s where True Voice Review comes in.
TVR provides:
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A professional, paid editorial review—not a casual star rating
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Marketing-ready pull quotes for your cover, website, and ads
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Detailed commentary on craft, emotional impact, and market positioning
It’s built to serve readers and support you with smart, quotable language about your book.
5. Texas Authors Short Story Contest
A fast, controlled way to test your work.
Short fiction is a powerful lab for experimentation. The Texas Authors Short Story Contest gives you a focused way to:
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Test new genres, voices, and ideas
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Build publication credits and visibility
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Reach readers without waiting on a full-length book
For newer authors—or seasoned ones trying something different—this contest is an ideal proving ground within the Big 12 system.
6. Texas Authors Book Contest
Recognition that actually means something in Texas.
“Award-winning author” isn’t just a vanity label when the award matters. The Texas Authors Book Contest helps you:
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Stand out to readers, bookstores, and libraries
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Strengthen media pitches and event proposals
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Add durable credibility to your author brand
Combined with MMA and TVR, the Book Contest can turn a solid book into a recognized one.
7. Texas Authors Press (TAP)
Publishing with mission, not just mechanics.
Texas Authors Press is a mission-driven press focused on Texas voices and long-term careers—not quick cash-grabs or one-off releases.
For the right titles, TAP offers:
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Professional editing, design, and production
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Distribution and sustained catalog support
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Built-in links to the rest of the Big 12 (reviews, contests, Texas Bookshelf, festivals, and more)
It’s not the only path. But when it’s the right match, it creates a far more coherent and supported publishing experience than going it entirely alone.
8. Verified Texas Authors Program (VTAP)
Proof of real, human authorship.
In a market flooded with AI-generated content and fake personas, verification matters. VTAP exists to establish:
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That you are a real, human Texas author
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A trusted badge and listing that signal authenticity to readers, media, librarians, and bookstores
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A way to stand apart from the noise and build long-term trust
VTAP also ties directly into Texas Bookshelf, Read Safe Ratings, and event programming, making your verification work harder for you.
9. Read Safe Ratings
Transparency that removes barriers.
Some readers—and many institutions—need to know what’s in a book before they put it on shelves or into hands. Read Safe Ratings is a voluntary content-rating system that describes, without moral judgment, what your book contains.
It addresses:
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Language intensity
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Violence
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Sexual content
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Drug and alcohol use
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Sensitive themes and topics
For libraries, schools, and content-conscious readers, this clarity is priceless. For you, it means fewer roadblocks and more green lights.
10. Texas Bookshelf
A bookstore designed to favor Texas authors.
Most retail systems are built for the retailer first and the author last. Texas Bookshelf shifts the balance:
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Better royalty splits and options for Texas Authors Success Center members
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Campaigns and promotions that are actually author-centric
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A catalog comprised entirely of Texas authors in all genres
Texas Bookshelf is both a sales outlet and a marketing platform—another integrated piece of the Big 12 network.
11. Lone Star Festival
Where the ecosystem shows up in person.
Lone Star Festival is the public, physical expression of everything TAMIH stands for. It gathers authors, readers, musicians, filmmakers, and artists into one vibrant event.
For authors, it offers:
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Face-to-face visibility with readers and industry people
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Panels, signings, and speaking opportunities
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A chance to showcase your VTAP status, Read Safe Ratings, contest wins, and Texas Bookshelf presence in one place
If the other Big 12 programs are your training and infrastructure, the festival is the stage.
12. Texas Authors TV
A broadcast platform built for Texas stories.
Texas Authors TV extends your reach beyond print and events into video and streaming.
Through Texas Authors TV, you can:
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Appear in interviews, spotlights, and panel-style conversations
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Share the story behind your books with readers who prefer watching to reading posts
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Highlight your involvement with the rest of the Big 12—TASC, TAP, VTAP, contests, and more
It’s both a discovery engine for readers and a credibility builder when you’re pitching media, bookstores, and festivals.
How to Use the Texas Authors Big 12 Without Burning Out
You do not need to use all twelve at once. A realistic path might look like this:
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Join the Texas Authors Success Center for structure, training, and community.
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Use Y’all Write Challenge to finish or restart your manuscript.
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Submit to Manuscript Mastery Assessment to see what’s working and what isn’t.
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Revise, then obtain a True Voice Review for deep feedback and marketing quotes.
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Enter the Short Story Contest or Book Contest for added visibility and credentials.
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Decide whether Texas Authors Press is the right publishing path—or use TASC resources to go another route.
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After release, secure VTAP verification and a Read Safe Rating to increase trust and access.
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List your book on Texas Bookshelf to plug into a Texas-focused retail channel.
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Apply for panels or signings at Lone Star Festival and pitch yourself to Texas Authors TV for interview or feature opportunities.
That’s the Big 12 in action: not twelve separate “things,” but a pipeline.
Why This Matters Now
The landscape isn’t getting easier:
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AI noise is exploding.
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Discoverability is broken for most indie and small-press authors.
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Everyone keeps saying “build a platform” while offering almost no structural help.
TAMIH’s response is straightforward:
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Build real infrastructure.
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Make it Texas-centered.
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Focus on long-term careers, not one-off launches.
Texas Authors Big 12 – One Museum. Twelve Programs. Complete Career Support.
If you’re a Texas author and you’re tired of doing this alone, this is your invitation:
Pick your first step, plug into the Big 12, and start using a system that was actually built with you—and your readers—in mind.